| Imagine
strolling down the aisle of your local store with your shopping
cart. You find an item that you want but before you can put
it in your cart you have to give your name and other personal
information to a store employee! Then, you want to put an
item back on the shelf but every time you try, it appears
back in your cart! Then you realize that to really get rid
of it you have to state " OK, I want zero of this item!"
Chances are if any of these
things happened to you in an actual store you would quickly
leave your cart behind. However, these are only a few of the
things shoppers must face to purchase online. Maybe we shouldn't't
be surprised that very high rates of shopping carts are abandoned
in Ecommerce sites. Typically when people shop in a store,
they are rarely aware of their shopping cart, unless it has
a squeaky wheel or is hard to steer. If this happens, at least
they can trade it in for one that runs smoothly. Online users,
unfortunately, do not have that choice.
There are a large number of
Ecommerce web sites that are suffering huge losses. Instead
of communicating TRUST and PROFESSIONALISM some of these online
stores send an opposite message to their visitors. A surprising
number of stores are not even in a proper working order. The
main reason for such failures was that their designers did
not emphasize properly on the human aspect of shopping and
the silent signals that actually determine how a visitor will
perceive your e-store. The sheer number of such Ecommerce
failures puts a question mark on your ambition to own a successful
Ecommerce web site.
We at INT believe in usable
shopping carts. It's our idea that the best programmed shopping
cart will not give you sales if it is unable to deliver a
better shopping experience and makes it easy to find exactly
what the user has come to look for.
It is important to understand
the difference between online shopping and offline shopping
to utilize it effectively to your advantage and generate more
sales.
INT provides feature rich Ecommerce
shopping cart which not only serves all the core functionalities
of your online store but also makes it sensible and easy to
use.
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