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| Web
Solutions |
| Search
Engine Optimization Myths |
SEO is a form of online marketing. Search engine optimization
(or search engine marketing) is the process of making a site
and its content highly relevant for both search engines and
searchers. Successful search marketing helps a site gain top
positioning for relevant words and phrases.
There is much confusion about search engine optimization (SEO)
and its relation to search engine spamming. Generally, legitimate
search engine optimization adds to the user experience, while
search engine spamming takes away from the user experience,
although there is much gray area between the clear-cut examples
on either side
Optimization involves making pages readable to search engines
and emphasizing key topics related to your content. Basic
optimization may involve nothing more than ensuring that a
site does not unnecessarily become part of the invisible Web
(the portion of the Web not accessible through Web search
engines). Advanced optimization may include significant research
into every element of page design, site structure, and off-the-page
criteria.
Before pages can be optimized, research must be done to determine
which keywords to target. This involves finding relevant keywords,
determining their popularity, assessing the amount of competition,
and deciding which keywords can be best supported with quality
content.
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